Film marketing is crucial in targeting an audience to come see your film. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.
What is Film Marketing?
A key part of a film’s success is how well it has been marketed. People would not know a film exists without marketing. When a film goes into production, it needs to be advertised like any other product and get audience excited to go see it.
The key to a film success is how well it has been marketed
How to Market a Film
The most important part of Independent Film Marketing is the ability to know who your Audience is. What are their interests, where do consume content and will they be passionate about your film. You need to find and connect with a core audience.
- Create your Film Marketing Plan
- Work out who your niche audience is
- Figure out how big your audience will be
- Research how you going to reach your target market
- Set up your marketing schedule
- Calculate your film marketing budget
- Design your EPK (Electronic Press Kit)
- Connect with influencers that apply to your keywords
- Launch your Film Marketing Plan to Media