L'Âge d'or de la pub (2023)
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Director: Matthieu Jaubert
Genre: Documentary, History
Release Date: June 2, 2023
Cast
- Thierry Ardisson - Self
- William Leymergie - Self (archive footage)
- Alex Métayer - Self (archive footage)
- Jacques Duby - Self (archive footage)
- François Berléand - Self (archive footage)
- Jean Becker - Self (archive footage)
- Lucas Mongenie - Self (archive footage)
- Maurice Lévy - Self (archive footage)
- Marie-Pierre Casey - Self (archive footage)
- Guillaume Gallienne - Self (archive footage)
Screenplay
Editing: Matthieu Jaubert
Production: ADLTV, Ardimages, France Télévisions
Country: France
Language: Français
Original Language: fr
Keywords
france, 1970s, interview, nostalgia, archive footage, social documentary, advertising jingle, 1980s, 1990s, communication, advertisement, 2000s, footage, documentary, advertising slogan
More Films by Director: Matthieu Jaubert
More Films in Genre: Documentary, History
Frequently Asked Questions
- What is L'Âge d'or de la pub about?
- 55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
- Who directed L'Âge d'or de la pub?
- L'Âge d'or de la pub was directed by Matthieu Jaubert.
- Who stars in L'Âge d'or de la pub?
- L'Âge d'or de la pub stars Thierry Ardisson, William Leymergie, Alex Métayer, Jacques Duby, François Berléand, Jean Becker.
- What genre is L'Âge d'or de la pub?
- L'Âge d'or de la pub is a Documentary, History film.
- Where was L'Âge d'or de la pub produced?
- L'Âge d'or de la pub was produced in France.