The Fetishism of Commodities and the Secret Thereof (1990)

All of the depersonalized stuff we buy is found at the supermarket, labels working like street preachers trying to convince us their doctrine makes us holy. With ironic editing, this film explores those two notions in tandem, fusing the ramblings of televangelist preachers with the endless arrays of goods at the grocery store, with a deal always just around the corner.

Director: Ines Sommer
Runtime: 7 min
Release Date:
Original Language: en
More Films by Director: Ines Sommer

Frequently Asked Questions

What is The Fetishism of Commodities and the Secret Thereof about?
All of the depersonalized stuff we buy is found at the supermarket, labels working like street preachers trying to convince us their doctrine makes us holy. With ironic editing, this film explores those two notions in tandem, fusing the ramblings of televangelist preachers with the endless arrays of goods at the grocery store, with a deal always just around the corner.
Who directed The Fetishism of Commodities and the Secret Thereof?
The Fetishism of Commodities and the Secret Thereof was directed by Ines Sommer.
How long is The Fetishism of Commodities and the Secret Thereof?
The Fetishism of Commodities and the Secret Thereof has a runtime of 7m (7 minutes).