Consuming Kids: The Commercialization of Childhood (2007)

Consuming Kids: The Commercialization of Childhood (2007) poster

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

Director: Adriana Barbaro, Jeremy Earp
Genre: Documentary
Runtime: 66 min
Release Date:

Cast

Screenplay

Country: United States of America
Language: English
Original Language: en

Trailer

Consuming Kids: The Commercialization of Childhood Trailer
More Films by Director: Adriana Barbaro, Jeremy Earp
More Films in Genre: Documentary

Frequently Asked Questions

What is Consuming Kids: The Commercialization of Childhood about?
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.
Who directed Consuming Kids: The Commercialization of Childhood?
Consuming Kids: The Commercialization of Childhood was directed by Adriana Barbaro, Jeremy Earp.
Who stars in Consuming Kids: The Commercialization of Childhood?
Consuming Kids: The Commercialization of Childhood stars Daniel Acuff, Enola Aird, Michael Brody.
How long is Consuming Kids: The Commercialization of Childhood?
Consuming Kids: The Commercialization of Childhood has a runtime of 1h 6m (66 minutes).
What genre is Consuming Kids: The Commercialization of Childhood?
Consuming Kids: The Commercialization of Childhood is a Documentary film.
Where was Consuming Kids: The Commercialization of Childhood produced?
Consuming Kids: The Commercialization of Childhood was produced in United States of America.