The Secret of Selling the Negro (1954)
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Director: Wayne A Langston
Genre: Documentary
Runtime: 21 min
Release Date: July 4, 1954
Cast
- Robert Trout - Self - Host
Screenplay
Editing: Marvin L. Bailey
Production: Johnson Publishing, Sarra
Country: United States of America
Language: English
Original Language: en
Keywords
corporate, advertising, african american
Trailer
The Secret of Selling the Negro TrailerSimilar Movies
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Frequently Asked Questions
- What is The Secret of Selling the Negro about?
- Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
- Who directed The Secret of Selling the Negro?
- The Secret of Selling the Negro was directed by Wayne A Langston.
- Who stars in The Secret of Selling the Negro?
- The Secret of Selling the Negro stars Robert Trout.
- How long is The Secret of Selling the Negro?
- The Secret of Selling the Negro has a runtime of 21m (21 minutes).
- What genre is The Secret of Selling the Negro?
- The Secret of Selling the Negro is a Documentary film.
- Where was The Secret of Selling the Negro produced?
- The Secret of Selling the Negro was produced in United States of America.